CONCEPT
Inspiration: Armillary sphere.
Invented separately in ancient Greece and ancient China, and perfected by Islam
and medieval European scholars – the armillary sphere is an amazing traditional
astronomical instrument. It represents the collective human knowledge of time and space, and was
used as a navigation tool to discover the world.
A perfect symbol of intercultural cooperation and connectivity around the globe.
Essentials: FIFA World Cup 2022
The countdown clock is the first large-scale 3D application of the FIFA World Cup 2022 company
Identity. In every photo or video of the watch taken from any possible angle, the brand
be ideally represented. The countdown clock is an important advantage in increasing brand awareness.
In the armillary sphere, the Earth is at the center, with stars and planets on its
annually recurring orbits around it.
We asked ourselves: What if we put the football in the middle?
So that everything revolves around it in different orbits...?
This would be a watch that transcends space and time. A truly amazing watch!
A NEW LANDMARK
Clear and eye-catching branding, a distinct, contemporary shape, and large, easily legible countdowns make the Qatar Countdown Clock iconic and instantly recognizable. This creates a highly
photogenic and elegant design, both in daylight and
Night. Truly a new landmark
for Qatar!
Beneath the logo is a beautiful golden rotating movement, the perfect place for presenting sponsor Hublot, who is helping to keep the World Cup going—literally. At night, powerful lights beneath the rotating movement create a magical, ever-changing light effect for the rotating logo.
The Sphere of Amazing countdown clock is much more than a timepiece: it is also an emotional vault of moments from the “beautiful game” that will boost the anticipation of the upcoming World Cup and remind every visitor why football is most popular
Sports in the world. The moments are displayed on the LED panels in the clock and are supported by a surround sound audio soundtrack. Visitors feel immersed.
a world of football emotions: spectacular goals, cheering fans, the sensational feeling of being inside
a stadium to a histo
ical point in time.
TOURNAMENT MODE
Every day before a game, the Sphere of Amazing takes on the colors of the team whose fans contributed the most "Cheer Around the World" videos. This creates a competition to create these videos and produce a snowball effect on social media and on the field.
The countdown clock can also display the current time FIFA World Cup 2022 statistics: Number of goals scored this way
Distance, kilometers run by individual players, yellow/red cards, etc.
LEGACY MODE
After the last match of the 2022 FIFA World Cup
the countdown changes to a real clock.
Since the Sphere of Amazing is a space, not an object, this space will later be used for storage
The legacy of the 2022 World Cup comes to life: It will be a place where people meet and celebrate
together. The sphere could, for example, become an attractive open-air venue for cultural events, such as concerts or corporate events. At the next FIFA World Cup, it could become a public viewing venue again.
Project information: Official countdown clock for the FIFA World Cup Qatar 2022™ © INSGLÜCK (Competition)
BRANDS